On-Air News #167 – Wayne Kelly

In This edition of the On-Air Podcast/ Newsletter

1. The Worst PR Advice

2. Getting Media Again and Again

3. Featured Expert

4. Newsletter Special

LISTEN TO TODAY’S NEWSLETTER

1. The worst Publicity Advice

A Client recently said to me, “I have heard from more than a few publicity experts that, when doing an interview, if the interview isn’t going as you want then it is important to hijack the interview and get your message across so when the interview is done you can feel good about getting your message out.”

I laughed and said, “Are you for real? Seriously? PR people say to do this?”

Not the good ones!

This is a BRUTAL idea and message.

It might work for Anne Coulter (American Conservative social and political commentator), but if YOU try it…you’ll be throwing your radio career down the tube!

Here’s how the show interviews work:

It’s MY show…so the Interview is done MY way. It’s that simple. If you don’t play the way I want you to in MY sandbox…you WILL get the boot!

Can you imagine doing this to Bill O’Reilly? Howard Stern? Or…

They would rip you apart…and there would be no way for you to recover. PLUS, once they got rid of you they could CONTINUE slogging you if things turned really bad.

I can tell you for sure that when I get a sense of a radio guest not wanting to play properly and I feel like they are just there to drive traffic to their website or sell their book…I WILL GET THEM OFF THE AIR AS FAST AS POSSIBLE.

As I’ve stressed MANY times, your goal with your first interview on a station SHOULDN’T BE to sell stuff, it should be to prove you are great and then get invited back again and again. That is where the magic really happens!

Before I move on…

Earlier I mentioned Anne Coulter…well even she can’t win them all. Listen to what happened when she called the Adam Corolla Radio show late, and tried to be snarky about it.

***BEWARE, this clip has some swearing at the end*** But I think it proves my point.

2. What works for Media

I was listening to the news this week. They did a story on a Canadian who wants to spend this year learning to live off products Made in Canada. There was a similar story in the USA, but we’ll focus on www.onecanadianoneyear.com

He will only watch Canadian TV, listen to Canadian Radio, buy Canadian furniture, wear Canadian clothes and so on…

So why did he get national publicity?

Because he won’t just be a one-time guest…he’s created a story the media can follow all year long. Every month, we can check in and see how he’s doing…or if he’s failed yet.

Getting media once is a good thing…getting media calling again and again…now that’s priceless!

3. Featured Experts

This week’s featured guest is Annette Bau from Millionaire Series. I worked with Annette a few years ago creating her publicity campaigns…and she has really become a star with the media. She is a regular on TV and Radio and has a very impressive résumé.

Enjoy Annette as she shares the success tips that she lives by at: www.52Motivationalinterviews.com/radio/

P.S. I am a featured guest for her Affluent Summit: Strategies for Marketing to the Affluent – YOU really should sign up…it’s absolutely free: http://AffluentSummit.com

4. Newsletter Special!

Does your website brag about you enough? People LOVE working with stars and celebrities…and yes, radio interviews can make you a star!

Let me interview you for your website. Often selling yourself can be difficult…so let me sell you for you….and make you the star in your field that people want to work with.

With my $97 Interview special you’ll have full rights to the audio. http://www.onairpublicity.com/2009/11/e-book/

The quality will be amazing…just like the featured guests on www.52motivationalinterviews.com/radio

That’s it for my On-Air Publicity Newsletter,

Thanks for reading, and I hope I see you soon,

On The Radio!

Wayne

In This edition…

1. Welcome to February

2. Solving problems = Interviews

3. New group-training class

LISTEN TO TODAY’S NEWSLETTER

Podcast: Play in new window | Download

1. Welcome to February!

It’s another month of interview possibilities and piggyback opportunities. Today I want to show you how to create a newsworthy pitch using the following story ideas.

February is:

American heart Month

Bake for Family Fun Month

International Boost Self-Esteem Month

International Expect Success Month

National Children’s Dental Health month

National Mend a Broken Heart Month

National Pet Dental Health Month

Let me show you how one person used the above list to create a media release. (I received this at my radio show this week):

In honor of February, National Pet Dental Health Month, Dr. Jeffrey Klausner, a veterinarian and the chief medical officer of Banfield Pet Hospital, the world’s largest veterinary network, with more than 750 locations across the country, is available to offer tips on how to identify dental disease and ways to prevent it.

This is Brilliant! It’s relevant.plus it talks about one of the 5 magic morning radio topics. Pets!

2. Can you Help Super-mom?

You don’t always have to create content for interviews…sometimes the content is there….all you need to do is provide the solutions! I bet we have a handful of people reading this newsletter that could help super-moms. Everyday your local newspapers are featuring stories like this:

‘SUPER-MOMS’ FEEL INADEQUATE: Research from the parenting website Netmums revealed that nine out of ten mothers constantly compare themselves with others, with 40 percent believing their fellow moms are better parents. Only one in four of the 5,000 mothers polled considered themselves to be better parents. But the constant pressure to appear to be supermoms is leading many to twist the truth, the survey revealed. Popular topics for white lies are parenting problems, financial difficulties, television watching and the amount of quality time spent with children or partners. (Daily Mail)

So here’s my tip: what problems can you solve from today’s newspapers?

3. NEW Group Training Class

I wanted to create a brand new Publicity Media Class that meets my high expectation for your success paired with a lower cost so real everyday people who have created books or businesses can get Publicity…and I hit the mark with this new program!

If you are an Author, speaker and entrepreneur who really wants to:

Build a Brand starting in your own city and then spread it throughout the country…and beyond,
Build a List by knowing how to offer a deal at the end of the interview without sounding like an infomercial,
Build a Relationship that has media calling you again and again, giving you thousands and thousands in media publicity,

Then this Training Class is for you!

Before the 4 weeks are up:

You will have a piping hot Media Release
You will know how to make A staggering number of Media Contacts
You will know how to get booked anywhere, anytime
You will know how to speak in sound bytes
You will know the secrets to building a huge database
You will have the confidence to be a great interview

And the Price will shock you!!! (I wanted to make sure that everyone could take advantage of Publicity on Radio, TV, and Print!)

There are a limited number of spaces. I keep the class sizes small so you get a ton of personal attention.

Here are the details:

http://www.onairpublicity.com/2011/01/group-training/

That’s it for my On-Air Publicity Newsletter,

Thanks for reading, and I hope I see you soon,

On The Radio!

Wayne