newsletter 168 – Wayne Kelly

On-Air Publicity News – Issue #168

In this edition:

Publicity Lesson from my 13-Year-Old
PR Package Had Me Calling Instantly
Piggyback stories coming up in April
Do you have a Book?

LISTEN TO TODAY’S NEWSLETTER – I DARE YOU!

1. Publicity Lesson Learned from my 13-year-old son.

This week I was in the radio studio when my son Brody called. The first thing out of his mouth when I answered: “Hi Dad. Is this a good time to talk?”

Brody knows hosts and producers are always busy, either meeting a deadline or getting ready for a live break, and I thought to myself, “This is a great reminder that most people never ask.” It’s soooo simple and yet it’s probably something you have never been told.

So if you want to stand out and be exception in the eyes of anyone in the media…ask that simple question: “Is this a good time to talk?” and then pause and wait for the answer.

Thanks for the reminder Brody.

2. This PR Package Got Tom Booked Instantly

I received a PR package from my friend Adam Witty’s Advantage Media Inc. and I was very impressed. Now to tell you why, we need to go back in history…

Years ago if you wanted on the air you would send a media kit that included a press release, a book, a bio etc. But for the past few years everyone has switched to email. And that works great for most people. But every once in awhile you get something that stands out.

Check the video of this package…very cool!

3. It’s April and Radio Needs YOU!

The easiest way to get publicity is to piggyback off something going on. Here’s a partial list of things happening in April. If you think you can talk on a topic but aren’t sure, just email me…I’ll let you know if it is a hook that can get booked or not. (No charge for asking)

April Fool’s Day; April 1st
International Pillow Fight Day; April 2nd
Masters Tournament (Augusta, GA, through April 10th); April 4th
One Day Without Shoes Day; April 5th
International Moment Of Laughter Day; 14th
Passover (begins at sundown the previous day, through April 25th); April 18th
Income Taxes Due (U.S.); April 18th
Boston Marathon; April 18th
Good Friday; April 22nd
Earth Day (U.S.); April 22nd
Easter; April 24th
Easter Monday (UK, Canada); April 25th
Administrative Professionals Day (formerly Secretary’s Day); April 27th
Take Your Daughter To Work Day; April 28th
Taxes Dues Canada; April 30th

For a complete list go to: www.BrownieLocks.com

4. Do You Have a Book?

If you have written a book and have never done a Radio, TV, or Newspaper interview…we NEED to talk. Don’t think…simply email me right now and say, “I’ve never done an interview!” I’ll see if we can create a Hot Media Hook for you…as a bonus for writing your book. Yup – No cost.

Everything I create is done with you in mind. If you don’t have a Hollywood Budget, it’s OK; we can still get you booked. I was surprised how many people purchased the interview Ebook package in my last newsletter…and to show you the results you can get…here’s what Sid just sent me:

Hi Wayne,

I’d almost completed reading your E Book and got a chance to go on a radio station based in the US Virgin Islands.

Turns out the Host loved my topic so he kept me on for several show segments (about an hour altogether). The cool thing is that I had bullet points from your E Book in front of me, which helped immensely.

I just did what you recommended on page 54 and will probably be asked back again because of it! I also booked myself another radio interview with a station in Ocean City next week.

This works and it’s Fun!!

Thanks Sid, LOL, I know it works!

And now you do too… Get the 2011 Insiders Guide to Radio Publicity and Interviews Click Here

I am here to be a resource and service to you.

Contact me anytime with PR, or media questions.

I’ll see you soon, On The Radio!!!

Wayne