IF you see people in their cars….think of that as attentive ears that are ready and eager to be educated and entertained by YOU!
An Ipsos Study Reveals Continued Dominance Of AM/FM In Cars
Over 9 In 10 Want How They Operate Their Car Radio to Remain Unchanged
THE MOUTH, MARCH 2ND, 2015 –– A research study conducted by Ipsos Research makes it clear that AM/FM radio remains the overwhelmingly preferred audio entertainment option in the car. While consumers use new streaming services, virtually all consumers ¬ 99% — are comfortable with the current AM/FM in-car radio operation. And 91% of consumers say they prefer physical AM/FM radio buttons and controls built into the car dashboard, rather than AM/FM being an app that appears in the car's electronic interface (with only 9% saying they would want it changed into a dashboard app).
An additional eye-opening finding was that while AM/FM radio remains paramount in the car, consumers use their in-car CD player three and a half times as much as they use any digital music service.
AM/FM radio still dominates in-car listening as the top platform used, with 84% of consumers using it in the car, followed by CD players at 64% — but radio still maintains a huge leadership position over the next closest service choice, Sirius/XM ¬ which had 22%. Pandora was 18%; iHeartRadio was 8%; HD Radio 7%; and Spotify was 7%. •
80% of consumers chose AM/FM car radio as the top option for their car's entertainment system, followed by the CD player at 68%, satellite radio at 45%, and a streaming music service at 34%. The study, conducted by Ipsos for iHeartMedia in January 2015, surveyed a nationally representative sample of 1036 adults 18+.
