When it comes to getting free publicity – you MUST talk to the media about stories that are already in the media.
This week we learned Beauty sleep is real:
BEAUTY SLEEP DOES EXIST: If you want to look your best you'll want to catch the most Z's possible. Researchers have discovered that just one night of partial sleep disturbance can be enough to make you look pretty bad, and may even be enough to increase your risk of developing disease. UCLA researchers had 29 adult participants experience partial sleep deprivation for four nights. The experiments included two nights of uninterrupted sleep, one night of partial sleep deprivation, and another night of uninterrupted night of sleep to recover. Blood samples were taken from the participants each morning for gene analysis.
The results indicated that just one night of partial sleep deprivation activated gene expression patterns in cells that sped up the process of biological ageing. Biological ageing is defined as the rate at which cells and organs deteriorate, which causes our bodies to lose certain functions. In other words, not getting enough sleep can make you look old and your cells to become old more quickly. Study leader Judith Carroll adds, "Our data supports the hypothesis that one night of not getting enough sleep in older adults activates important biological pathways that promote biological ageing." (Daily Mail)
Inside this gem of a story is everything you need to get free publicity. If you are a sleep expert, dream expert, mattress or pillow expert – the media would love to talk to you!
If you are a store, why not pitch TV media on how to pick the best bed for your needs.
Talk about when to know it's time to get a new mattress.
Lay on the bed with the TV reporter for a live report.
If you need an idea for a pitch contact me anytime.
Wayne Kelly
Radio Show Host, Do-it-Yourself Publicity Coach
