I was in the midst of my radio show this morning and I had to call an interview that was set up by someone else. So I called and confirmed that we were going live in 40 minutes. I was surprised by how bored she sounded by the whole thing. I felt like a telemarketer interrupting her at meal time.
Do you think this reaction is 1 in a thousand…wrong. It happens often and the worst are business owners who don't understand the power of making the DJ happy!
Remember when you get a phone call from the media; put on your happy face…free PR is always a great thing. If they call you, you hooked them with your media release and they are checking to see if you'd be a great interview or not.
Happy Radio!
Wayne Kelly
Teaching authors and entrepreneurs the art of radio publicity!
