Getting featured in the media isn't rocket science. It just takes a little imagination. I decided that it would be very cool to be featured in a business magazine. The story is I am a radio guy who lives his passion, coaching media clients from all over the world from a small ski town in BC, Canada.
So I emailed the editor of Kootenay Business with an introduction and an idea for a photo op of me in a Kayak on one of our glorious lakes in a business suit working on my laptop. The new home office for infopreneurs. I sent it and never heard back for a month.
Then out of the blue, they called and said they want to do a lifestyle story and asked if I would be interested in a photoshoot. I said yes but it was a little cold for the kayak, let's do it with my mountain bike and some golf clubs.
As you can see below, the idea worked, and the editor liked it.
I didn't hire a PR firm, I didn't send 5 pages of information, I don't know anyone at the magazine, I just sent a quick email with an idea. It works.
Sign up for my Mini course (On the right hand side of this blog) and see if it will work for you.
Wayne Kelly
