If you are wanting to use radio and or TV to market your business, talking about fun stats is always a great way to pitch the media. And the best part, often the research is all around you!
I found this amazing topic on the daily mail site
According to Eurodata TV Worldwide, the average person, regardless of nationality, spend an average of three hours per day watching television. However, the report did show that Americans and Canadians spent four hours and three minutes in front of the TV per day on average. Europeans followed up with three hours forty-nine minutes per day on average. Eurodata VP Frederic Vaulpre said, "The length of time people watch television is holding up despite the growing availability of online content. There was a slight fall in TV viewing in North America and Asia, but it is still growing in South America and in Europe it is maintaining historically high levels." (DailyMail)
If you are a relationship expert, you could use these stats and offer some suggestions on what we can do instead of watching TV.
If you are a health and fitness expert, use these stats to pitch alternatives to watching TV every night.
You never know what expert can use information to showcase their own ideas and expertise – the important piece – is would anyone care?
And I can tell you this topic will be huge for us tomorrow morning on the Wayne and Jayne Show!
Thanks
Wayne
