The view is a HOT TV show. There is no way around it. Women love talking about…in fact now with Whoopi Goldberg on the show…their ratings are even higher.
Here's an example of a piggyback. I took the title and changed it for my radio show. I simply called it Women's View and then had 2 women give us their view on whatever topics I come up with.
It's a great way of building show bits because the listener is already familiar with the concept. Listeners never want to think too hard in the morning. They are busy.
Take a listen
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Wayne Kelly
The Radio Guy
http://www.OnAirPublicity.com