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Traditional media meets new media and the result is powerful!…Today I saw a huge example of just that…with an amazing story about how the power of youtube helped Jimmy Kimmel.
His late night ABC show has been renewed through 2010. Jimmy Kimmel Live! debuted in 2003 and has seen a recent surge in popularity following the release of videos featuring Kimmel and girlfriend Sarah Silverman confessing their faux infidelities with best friends Matt Damon and Ben Affleck.
Now if you haven’t seen these videos, I have to say they were brilliant. ***Beware – they use the F word*** These videos and news about Jimmy solidify the point…media and PR is now intertwined between traditional media (radio, tv, and magazine) and new media (blogs, podcasts, and online video portals). So it’s time to start making videos and making yourself the local online celebrity in your field.
