Yesterday something happened to my websites and everything disappeared. And I mean everything: email, website, blog…everything. So I was on with Tech support trying to resolve the problem when a phone call comes in from a Publicist.
Being that I was in crisis mode, I was answering phones hoping for great news from someone on the web team. Well it turned out to be a publcist who was pitching a client interview for my radio show. I told her what was going on and how I was freaking out at the moment. She empathized for about a second and a half and then continued telling me about her client and why I should book her. I stopped her mid sentence and said I just couldn’t care at that moment – even if she was booking me Brad Pitt!
So what is the right thing do to when you get in this situation. Very quickly say you understand and you will call back tomorrow. Get off the phone and move on to your next call. Never piss off (oops, that might be a radio insider term meaning annoy :)) the producer.
So always ask, is this a good time, or if you can have a minute of their time…also ask if the producer or host is on a deadline…because if they are, you will be wasting words.
Common sense will go along way in this business.
Wayne Kelly
PS Everything is back up and running again…
