One of the key ingredients to having a successful radio campaign is the media release. The Duct Tape Guys do it right. I know exactly where they are going with the interview.
Easy = Getting on the radio.
Sample Media release:
DUCT TAPE IS HALLOWEEN ON A ROLL!!!!
Why go out and buy an expensive Halloween costume when you can easily make one instead?
Everyone has a roll of duct tape somewhere in their home. That's all you need to transform yourself into a Vegas-era Elvis, a pirate, an Etch-a-Sketch, a bumble bee, or even a human ATM machine.
The Duct Tape Guys, Jim Berg and Tim Nyberg, can share how to make quick duct tape Halloween costumes. Plus ideas for practical jokes and other duct tape sticky Halloween fun.
Learn how to make wacky costumes like these:
-Roll around in grass wearing duct tape, sticky side out, and go trick or treating as a giant Chia Pet.
-Dress in pink or mint green, duct tape a shoe to your head, and go as used Bubble Gum.
-Duct tape yourself to a friend and go to the Halloween party as Siamese Twins.
You will also learn such tricks as:
Saving money on Halloween treats by ripping duct tape into short strips and passing them out to kids, telling them it’s “space jerky.â€
Wrapping your candy-grabbing hand in duct tape, sticky side out, so when you help yourself from the candy bowls, you’ll be grabbing up to three times as much candy.
And much more.
Jim Berg and Tim Nyberg are the authors of THE DUCT TAPE GUYS ORIGINAL DUCT TAPE HALLOWEEN BOOK.
These guys are great and they send this out for every holiday through the year.
Good Luck
Wayne Kelly
