Stop Making Publicity complicated!
I'm usually calm, cool and collected. But this week was so frustrating I had to write this blog post. (And when I get this annoyed, you win!)
My frustration is about the way people try to contact us media types. (You know I am a Morning Radio Host and Producer, right? -All Hit KBS 95.7fm plus repeaters all over the southern interior of B.C.)
Well, I get pitches every day…and for some obscure reason it seems everyone wants to make their media release (or some call is a press release) complicated.
But it doesn't have to be!
The emails I don't delete and that end up on the air are actually quite basic!
NOW here's where you have to listen up…if you don't do a media release in the regular radio format we will never book you! -Yes…if you can't give us a concise message in a short media release, we'll guess you probably can't do an interview either!!
Here's where you win….Before you send out another media release…
Pass it by me.
Let's Spend 30 minutes on the phone…just you an me 1-on-1, and together we'll find your media hook and get you on the right path for a HOT media release…not this useless crap that keeps coming across my email screen!
PLUS
You get:
The Ebook, Insiders Guide for Free. Radio Publicity, created by 2 Radio hosts who explain step-by-step what it really takes to connect with the media.
Bonus 1. – Digital download workbook that gets you focused on your message.
Bonus 2. – I interviewed a special group of radio producers and show hosts from around North America and they share what it takes to contact them, and what they want to see before they will ever book you on the radio..
Bonus 3 – 1-hour digital download about getting booked by the media.
Bonus 4 & 5 inside….
There are only 10 spots available for the remainder of this week.
The regular price for a 30-minute consult is $297 PLUS The cost of all the bonuses is over $500
AGAIN 10 people who sign up, it's only $97.
http://onairpublicity.com/media-release-1on-1-special.html
(This is set up on my shopping cart so don't delay…when they are gone, they are gone.) If you want to discuss any other media publicity strategies, email me and I'll see if we can do it for the same deal.)
Next week this offer is $197…so don't miss out. (And if you will be away, no worries we'll do it when you get back…but it must be used up before July 31/09)
Thanks!
Wayne Kelly
