Click play arrow to listen now! Podcast: Play in new window | Download
1. It’s the most wonderful time of the year….to sell books! Welcome to book selling time. BUT before anyone will buy, they need to hear about it. The fastest way to make this happen is using radio shows and being invited in as a guest. Can anyone do it? Absolutely! Can you contact the media without a publicist? Absolutely! Will they book you if your topic fits their show demographics? YES! I recently interviewed Amy Foster about her new book When Autumn Leaves. Now if this wasn’t in the media, how would I know what it’s about and why I should pick it up? If you have boxes of books in your basement and want to move them, call me at 250-512-1281…maybe I can help get you on the radio sooner rather than later.
2. I was watching Dragon’s Den last night. (It’s the Canadian Version of Shark Tank) It’s a show where entrepreneurs pitch their company before a group of investors and hopefully get an injection of cash and bring on some powerful business partners. I was shocked to see 2 local guys pitching their new hockey game. Local media would have eaten this up and given them thousands of dollars in free promotion because they were being featured on a national TV show. How do I know this would happen? Because 2 months ago another local man pitched his company on the Dragon’s Den and he was in 3 newspapers, local TV shows, and on my Radio show.
3. Let’s end with a laugh: MAN SUES AXE FOR LACK OF GIRLS: A man having trouble with the ladies is suing the company that makes Axe products, for over $40,000 because the products did not help him attract any women. The Axe products include body sprays, shampoos, deodorants and soaps. The man says he used the products for seven years and did not attract a single girlfriend. The lawsuit states that he is suing the company for "depression and psychological damage".
Radio is about having fun! The media is interested…let me help you connect with them! If you have a book and are interested in promoting it – let's see if there's a fit. Call 250-512-1281
Thanks!
Wayne
