It’s not rocket science. There isn’t a set of rules that you must follow to pitch your idea to the media. All you have to do is be relevant and personable. As I talk with more and more producers and DJ’s across North America, I realize it’s the real life topics that get the most ratings.
Listeners love listening to a DJ and his wife or Mom argue over something. This is real life. Radio is one big Reality Show!
We don’t want Doctors or Psychologists unless they will help us prove a point. We want real people who understand real life issues and can help us entertain our listeners.
My advice for today is if you can connect with real life issues then go check out the website of your favorite DJ, then pick up the phone and offer to help or be a resource for whenever they may need you.
Wayne Kelly
