The most important question you can ask yourself before pitching the media is WHO CARES. If the listeners won't really care about your topic, you can forget getting booked. Take a look how this media release fits the bill of a great pitch.
It's timely (summer)
Solves a Problem (Pet owners want their pets safe)
And it's one of the Top 5 Radio topics (Pets)
/////////////// INTERVIEW
Millions of humans love the sunny warmth of summer.
Pets? Not so much.
For pets, summer heat can lead to lethargy, behavior changes and
illness.
Talk to pet expert Diane Pomerance — and learn how to overcome
seasonal issues that endanger pets. She'll discuss keeping pets
well-hydrated — why air conditioning poses particular concerns
for pet health — and which foods can make the heat worse for our
furry friends.
Dr. Diane Pomerance is the author of several popular pet books.
Contact her at (555) 555-5555
Or send mail to: her-address@aol.com
This is a great media release! Thanks Dr. Diane for letting me share it.
Wayne Kelly
