Many people have no idea what you should have in your media release (or some people call it a press release)
The number of words isn't important. It's the content. A great topic on a napkin will get booked before a boring topic written by President Obama's speech writer.
Here's a great example of a media release hooking me with the first line…
Is Facebook out of control? One privacy expert believes it is.
Robert Siciliano says the entire Facebook operation is starting to
look dangerous. He is the author of "The Safety Minute: How to Take
Control of Your Personal Security and Prevent Fraud."
Siciliano believes Facebook's 20-something CEO shows an immature
lack of control that could impact millions of users. Siciliano is
an expert on personal security and identity theft. He's appeared on
"Today" and CNN.
Contact him at phone number and email
Short, sweet, simple…plus it relates to almost everyone on the planet. kudos on a great media release!
Wayne Kelly
