Today is Light Up The Hospitals for my radio station. This is a huge fundraiser where people get to donate to health care in their community. We do this with the hospital foundations of the Kootenay Boundary area of BC. If you are a non-profit and are looking to get the word out about your events, this is proof at the power of media. Become a partner of the media. They are always looking to support a big idea. Not a bake sale, or community bingo…think big…create an event…ask your local media if they'd be interested in being the exclusive media sponsor and see what happens. My friend Bob Crawshaw has a book and podcast series coming out soon to help non-profits get media attention. I'll let you know when it's released.
Have a happy weekend!
Wayne
