Are working moms your ideal client?
I know where you can find tens of thousands of them…
A NEW STUDY REVEALS: Working Moms Listen To Morning Radio
On average, working moms listen to almost an hour of radio between 5:30 and 9:00 AM.
Research, released last week by Alan Burns and Associates, shows that working moms' morning experiences can be significantly different from other women's. "Working mothers wake up, on average, 45 minutes earlier than women who have no children at home," said Burns CEO Alan Burns. "They're more likely to have to feed and dress the kids, pick up after them, take care of their pets, plan the evening's dinner, and do some household chore." Working women are 57% more likely to name news as the first thing they want in the morning…whether it's from radio, TV, or the Internet. On average, working moms listen to almost an hour of radio between 5:30 and 9:00am. These findings are part of Alan Burns and Associates' annual effort to help better understand female radio listeners.
SO can you talk to working moms? Can you help with a problem they might be having? Can you make their life a little more joyful or less hectic?
If so, they are ready to hear from you…on the radio! All you and I need to do is:
1) figure out what their favourite radio station is, and,
2) how to create the perfect media release!
So what are you waiting for? let's connect asap.
Wayne Kelly
wayne (at) onairpublicity.com
