AM/FM Radio is KICKING A$$!
I read a great story from Tracey McCormack this week that says: To kick off the New Year with a bang-full of good news, Nielsen released a new report last week that basically said "radio, once again, is the nation's top reach medium." Nielsen has a new "Comparable Metrics Report" that measures all media (TV,…
Trump spending money on Radio ads over TV
I saw this today from a Radio trade email The Mouth and I think it really proves that radio is back as an incredibly powerful medium to reach the common people! Donald Trump's campaign manager confirmed the Republican Presidential candidate's first foray into paid advertising will commence with 60-second radio ads in Iowa, New Hampshire…
Thursday Men Make Dinner Day
Coming up this Thursday Nov 5th its National Men Make Dinner Day (Must Cook. No BBQ Allowed!) If cooking is your specialty or maybe you run a cooking school and you are looking for some PR – team up with a morning show in your city…I guarantee they'd love this idea! Have ladies call in…
I eat processed meats – am I going to DIE???
This story has taken off today: The World Health Organization is classifying processed meats like ham and sausage in the same category as cigarettes. Based on an evaluation of more than 800 studies from several continents, it says processed meats can lead to colon and other cancers, and that red meat is probably cancer-causing as…
Become a Resource Like Michael
Media is always on the look out for experts and resources. I always teach clients – never try to be a one time guest…rather position yourself as the go to expert that is always available to help the media. Michael Garfield has done that as a technology expert and has built an incredible brand. Last…
