What do newspapers have to with your PR Success?
Everything! Radio and TV producers scour the daily newspapers for story ideas. And you should to. If a story is in the national paper and it fits under the umbrella of your expertise, then you should get media attention for it locally. Yesterday I went through the USA Today and I found these 5 stories:…
6 Tips to make you a Better Interview
Valerie Geller is a Broadcast Consultant who just released a book titled, Beyond Powerful Radio. She shares tips for becoming a better broadcaster. BUT many of her principles also apply to you…for doing media interviews. Getting interviews is only one piece of the equation. The most important piece of your Publicity puzzle is how you…
Media Interviews always Gets More Media Attention
When you get a media interview – other media will notice…and will often book you as well! (Isn't that weird.) You can go forever not getting any media attention and then after you get a break and end up on a big show, everyone wants you. So it's very important to let the world know,…
The 5W's make for Horrible Radio
LISTEN NOW CLICK PLAY! As a radio host, I am constantly getting email requests for interviews. Last week, something came across my desk this week that grabbed my eye…and I flagged it as bad and evil! I’m talking about the sample questions that many people will send the interviewer to ensure everything goes well. Now…
Telephones for interviews – The Good, The Bad, The Ugly!
Today's podcast is all about the telephone you use while doing interviews. Take a listen: The Number #1 choice is always a landline A back up of a Cell is fine and will do in a pinch…(Just make sure you are not moving) And internet phones…sorry…but those are too unpredictable. Wayne Kelly
