Who Cares?
The most important question you can ask yourself before pitching the media is WHO CARES. If the listeners won't really care about your topic, you can forget getting booked. Take a look how this media release fits the bill of a great pitch. It's timely (summer) Solves a Problem (Pet owners want their pets safe)…
Publicity from Aaron's Mom!
Aaron Broverman is a reporter with AOL Canada who emailed me and asked to do a story on "On Air Publicity". Of course I was thrilled to do the interview and Aaron was amazing. He asked great questions but he also possessed the most important quality a broadcaster should have…being a good listener. So how…
Podcast 1002: The Missing Ingredient for Success
Listen to the Podcast The missing ingredient of success today is…(drum roll please) PASSION. YUP! I've just spent 30 minutes looking over hundreds of videos posted on Oprah's search for the next tv host site and it was very enlightening. Add your comment…who has passion that you just love watching? Thanks Wayne Kelly
PODCAST: Not just a Radio Interview Anymore
Click play to listen to podcast Now. If it seems harder and harder to get on the radio for an interview, it's not you. It's the business! A radio interview is no longer just an interview. Find out where your interview shows up from just one little stint on air. Wayne Kelly
A Job a Week for 52 weeks
A secret to getting lots of radio publicity is…the follow up. Most people never do it. They pay $10 Grand for a publicist to book them interviews and then they don't keep in touch with the media that was interested in them. Well thankfully Sean Aiken is different. It didn't take me more than 1/2…
