Marketing with Traditional Radio
I might be biased as I do get paid from a radio company to host a syndicated morning show but I have to say traditional am and fm stations have to be in your marketing plans if you want to connect with new customers. In fact this morning on my show a commercial came on…
The Customer isn't always right
Is the customer always right? NOPE! And finally a company is doing something about it! A coffee enthusiast in St. Andrews, N.B., has learned the customer may not always be right. After complaining three times about "burnt" decaffeinated coffee at the local Tim Hortons, Jimmy Craig is now banned for life from that outlet and…
Want Media? What is everyone talkin' about?
Here's a great example of how to be relevant to the media… Here's the crazy story that has many people in the media talking. And guess where I found it? At cnn.com! In fact it is the #5 Most popular story on the site at this very moment. Researchers at King's College London in the…
14 year old asks "Who Cares"
My daughter looked at the newspaper on the counter and made an off-handed comment saying “how lame”. She got my attention and I had to ask what she was talking about. She pointed out the cover story in the newspaper was about the 60th wedding anniversary of some local couple. I said yes, it’s a…
HOT Radio Topic Alert
I found this today and yes, we did discuss it on the Wayne and Jayne radio show. What’s sexier Glasses or Not? Recent research shows that women who switched from glasses to…. Contacts… saw the number of times they were hit on at a nightclub go up 400%…..evidently guys are afraid of women in glasses…
