Media Release
Too many people try to jam too much info in a media release. The key to a successful media release is tweaking our interest. You want producers to think, "Yeah, this could be an interesting topic for my listeners." Here's an example of a short media release that caught my eye today. #### Let's talk…
1 email = 0 results
If you are serious about getting booked in the media and getting a ton of free publicity, you have to get in the habit of sending more than one email. A big mistake I see people make is they send out 1 request for an interview, and when they don’t get an answer, they think…
It's National Etiquette Week!
The easiest way to get on the radio is by piggybacking off national days of interest. Example, this week is national Etiquette week. What better time to talk with Etiquette expert Syndi Seid? I’ve seen Syndi live and I still remember some of her useful tips like what to say when your cell phone rings…
Hot Media Release of the Week
It's been awhile since I posted a media release that caught my eye. I saw this in a show prep site being sent out to hundreds of radio show hosts and producers. It tells me everything I need to know and of course it's relevant now. Here it is: You should talk to Dr Linda…
Nerves Kill
OK, so "nerves kill" might be a tad extreme, but they will definitely stop you from making progress if you let em. I had a major break though last week while on a sales training workshop with John Glennon from Sandler Training. He had us break up in groups and try roll playing. It was…
