You can listen to the On-Air PR Newsletter
Hey, would you expect anything less? If I'm a radio guy, why would expect you to read my newsletter? The latest tips are now up including: 1. Tragedy = Publicity 2. Is It Newsworthy? 3. Fun Piggyback Days in April 4. Polls and Studies make great radio You can read it now at: http://www.onairpublicity.com/ezine.shtml Or…
Should helmets be mandatory?
What a tragedy…Natasha Richardson dies two days after falling during a ski lesson! After her fall, she was transported to the base of the hill on a rescue toboggan and within an hour developed a headache that obviously progressed at an alarming rate. Right now the media will be looking for the positive spin, which…
What's your Gimmick?
I met Jackie Goldberg last year and she was terrific on the radio. She is teaching seniors to Get Get out and Get a Life. If you thought you were too old to build your empire…watch this: The video has disappeared from the site but Jackie is in her 70's and her gimmick is dressing…
Is Radio still alive?
Oh yeah Baby! Radio is still king! I just found this great article: Active Canadians listen to more radio by Gariné Tcholakian There's a direct correlation, says a new study, between radio performance and our level of activity. According to new research conducted by the Foundation Research Group for the Radio Marketing Bureau, working Canadians,…
Some attitude would be nice!
Don't waste your time going on a radio show or TV show and not saying something that people can grab onto and say. Yeah, that makes sense. Too many people use the media and are wishy washy about making sure they say everything so as not to come across as opposite to anyone's beliefs. Here's…
