Why Pay for a Media Contact List?
I have people who always ask me which list they should buy for media contacts. My answer is—Don’t waste your money! The power of your PR campaign is not in any list that you buy…it’s in the content and delivery style of your interview. So what if you have an email for Seacrest or Larry…
No Vacation from Summer Publicity
Are you planning on launching your media campaign this fall? If so, let me tell you why it’s important to start NOW! Book publishers say that the fall is the hottest time of year for book sales. So it makes sense for you get on the radio and tell millions of people how your book…
Use a current news story for your own media attention
For today’s podcast let’s talk about the power of a piggyback story. As radio host, this is one of the most important piece of your PR Puzzle. Why? Because it makes you relevant to some current events story. My example today is something I saw on the news yesterday. It said, Wanna lose weight? Break…
The Coolest Newsletter yet
I am finally back! Wow, what a couple months… I was broadcasting my radio show from an Alaskan cruise ship, and rebuilding my website. I may be biased but I think I have just created the coolest newsletter…and there is absolutely no work on your part. Honestly, it's enjoyable…just click the link and sit back…
How You tube saved a late night TV show.
Traditional media meets new media and the result is powerful!…Today I saw a huge example of just that…with an amazing story about how the power of youtube helped Jimmy Kimmel. His late night ABC show has been renewed through 2010. Jimmy Kimmel Live! debuted in 2003 and has seen a recent surge in popularity following…
