What's up for June
Piggybacking is the easiest way for you to get media attention. Here's this month's special topics. June is International Accordion Awareness Month, International Men’s Month, National Iced Tea Month, Potty Training Awareness Month, Candy Month and Turkey Lover's Month. Here's how you take your expertise and add it to the piggyback story: Candy Month —…
Another author BLEW it!
I will be completely honest with you…and it may hurt a bit but you have to know. Most radio shows hate interviewing authors. Why? Because many authors don’t understand they are more than the author of a book, they are an expert in their topic…who was so brilliant, they wrote the book. Today on my…
Advertising VS Interviews for Free
Today I want to talk about the fine line of getting free advertising vs free interviews. You have to watch when you call the media and say you have an event going on and you would like to tell people about it. This is an ad. BUT if you were to call the media and…
Being Topical is radio gold
So what happens to your pet when they die? If you've ever lost a pet you know how devastating it can be. Gary Kurz, sent me a media release that is very timely. We had the pet food fiasco that killed many pets…so it's a great topic and Gary is a pro…he knows how to…
Get on the Radio Now
Interview opportunities are everywhere these days: Am, FM, Satellite, and Internet Radio; TV, newspapers, and Magazines; Podcasts, blogs and e-zines. While much of the world is focusing their PR campaigns online, the biggest and smartest marketers are using the old fashioned media. Why are you not using radio interviews to share your expertise? Are you…
