Don't get Cocky!
The other day I talked about the importance of being confident while delivering your message to the media, make sure you don't get too confident and cross the line to becoming cocky. Nothing turns listeners off faster. Even Gene Simmons goes too far in his interviews and becomes very cocky and sometimes down right rude.…
Confidence Wins Listeners
I'm watching a Paul McCartney concert on TV and I am amazed at how great he is. He's confident. He doesn't need flash and gimmicks to entertain. He can sit with a piano and keep every person in a 60,000 seat arena hanging on every note. I bring him up as an example of what…
Media release that gets results
Isn't this a great media release? No, really, Ron did a great job. Too many people have no idea how to write a media release that explains exactly what you want. This media release is short, sweet, and simple…and he followed through with a great interview! What I loved the most about this interview was…
A Radio Guest who gets PR!
Today I had Ranee Spina, author of ‘I am before I do’, on my morning radio show. She did everything right including using flattery before the interview. She commented on how my bio made her laugh out loud. Now this isn’t a big deal to you reading this blog, but it’s a huge deal to…
On Air Publicity and a Calendar
If you want to take full advantage of free publicity opportunities look no further than your calendar. It’s easy for a fitness expert to get airtime in January. It’s easy for a turkey expert to get interviews at Thanksgiving… Now what if you are an expert in duct tape? Check out this media release: DUCT…
