Marketing VS Advertising
I heard a killer idea today that I need to share. Imagine 20,000 people at your local sporting event. Instead of the game, you walk out onto the center of the floor. All eyes are watching you and you have 3o seconds to tell them why they should be stampeding to your store OR to…
One site isn't right for everybody!
I just realized something HUGE!!!! When you send a media release to a media contact, make sure the website you have on your email or in the media release is a resource site and not a sales letter site. I was just sent a media release the tweaked my interest. I decided to do some…
Another Great Media Release
I found this media release today and I will book the interview next week. It is so relatable PLUS don't you want to know what movies are being used for couple therapy??? Wayne Kelly 10 Movies that Could Save Your Marriage Hollywood has the power to save your marriage, according to Jim White, Ph.D. Get…
A great media release
Where do you learn to create a HOT media release? How do you know if your media release compares to what others are sending. Well, I'll post a few. This one came to me this week and I think I'll call. He has done a great job of grabbing my attention. Wayne Kelly ==================================================== Why…
5 Years after 9 11
I had the honor of broadcasting my radio show from Ground Zero Nov 30, 2001. It was life changing experience. Take 5 minutes and come with to New York. I was so proud to be representing our area with 3 local fireman and my station manager. We delivered $165,000 worth of Healing bears to the…
