I don't need training!
Oh boy. I heard it again. "I don't need media training! I was on the radio a couple years ago and I know how to talk." "Alright" I say, so you are getting lots of interviews to promote your book now, right? He says, "…well locally yes but nationally no. People who interviewed me for…
Be Unique and Radio will call!
I loved this media release. It's perfect…and I called Casey. The interview was awesome and now I'm going to go buy a piece of the movie. Learn how to make radio stations call you Canadian independent film maker Casey Walker needs a million dollars to make his next movie. He's raising it one dollar at…
Is Traditional Radio Dying?
Not a chance. When TV came out, they said radio would die. When the internet came out, they said radio would die. When Satellite radio came out they said traditional radio would die. Canada's media regulator has released its annual report on everything from media profits to the radio and T-V habits of regular people.…
The great interview that went to crap!
I always threaten I'm gonna lose it and today I will. I booked an interview about why you should check your credit score more than once per year. With identity theft and credit card offers everywhere, I knew my listeners would love this topic. Guess what. It was a complete flop! The guy (who shall…
Hidden gems in small town radio stations
Summer is coming to an end. I ended it with a spectacular trip to the Oregon coast. I truly love it there. Something about the ocean, and small town hospitality; and we can’t forget the local radio stations. It is amazing to me how great a small market can sound. I was in a store…
