When E-mail goes Bad!
In my classes and seminar, I teach people how to spread your name quickly to radio hosts by using show prep sites and having radio hosts spread the word about you. But if you do something stupid. It works the same way…only it damages your chances. Yesterday a Major Market station sent me a note.…
Track your success on Radio
I heard a radio advertisement and I thought it was brilliant. I’ve seen Dell on TV and in Newsprint but just the other day I heard them on the radio. The thing that stood out to me was the web URL they used. It wasn’t the regular www.dell.com it was www.dellradio.com Brilliant. They can track…
Get Giddy!
I was watching a special on Garth Brooks. He and Trisha Yearwood said something that I thought was key to being a success. Trisha was talking about how giddy Garth was after Alsion Krause sang on one of his songs. How cool is that? The biggest selling country artist of all time was giddy to…
Goodbye Ted Koppel
Tuesday Nov 22, Ted Koppel said goodbye to Nightline after 25 years on the air. Nightline will change to a multi-topic format because it's "hard to keep people engaged with an interview that lasts 15 to 19 minutes," executive producer James Goldston says. The new Anchors, Martin Bashir and Cynthia McFadden will be in New…
Trump's endorsement
I love stumbling across articles that use what I teach for publicity. I am reading Donald Trumps book, ‘Art of the Deal.’ And there it was on page 39. He’s talking about using the media. He writes, “Sometimes they write positively, and sometimes they write negatively. But from a purely business point of view, the…
