Hot Media Topics for February
Every month brings a new need for guests! I share these with the hope you are the go-to expert in your area and this opens doors for you to get on the radio and help some listeners! Dog Training Education Month – obviously for dog trainers. What are the basics of every well-trained dog and…
HOT topic for Dietitians and Nutritionists
Registered Dietitians and Nutritionists, PLEASE build a relationship with your local media! WE NEED YOU at least once a month coming on the show to help us understand food! I saw this story from the World Health Organization and thought it could easily get you a ton of free PR. WHO: THE NUMBER OF OVERWEIGHT…
National Chocolate Cake Day
Today is National Chocolate Cake Day! This morning on my radio show we discussed it as being a very happy and delicious day! Then I see the TV show "Good Morning America" also celebrating this wonderful day by inviting viewers to submit their favorite chocolate cake recipes. Three viewers were chosen to come to New…
AM/FM Radio is KICKING A$$!
I read a great story from Tracey McCormack this week that says: To kick off the New Year with a bang-full of good news, Nielsen released a new report last week that basically said "radio, once again, is the nation's top reach medium." Nielsen has a new "Comparable Metrics Report" that measures all media (TV,…
Trump spending money on Radio ads over TV
I saw this today from a Radio trade email The Mouth and I think it really proves that radio is back as an incredibly powerful medium to reach the common people! Donald Trump's campaign manager confirmed the Republican Presidential candidate's first foray into paid advertising will commence with 60-second radio ads in Iowa, New Hampshire…