#Death to the Sound Bite
As a Morning Radio Host at a successful Radio Station there are 2 words that I see coaches and media trainers focus on that need to be flushed down the toilet. It’s the phrase, “speak in sound bites.” Would you please delete this phrase from your memory! Because to most people doing interviews it means…
Getting attention by media is up to you!
Lyle Crispin is a retired soldier with the Canadian Armed Forces. Since retiring he has been doing a tremendous amount to help other Military personel suffering from Post Tramatic Stress. He mentioned to me in passing that he was off to Ottawa to receive a special award. Then he was off to do a bike…
A storm always equals Publicity
This week a huge storm blew through my listening area. Trees were down all over the place. Cars and trucks were crushed. Houses we damaged. Flash Flooding. It was a wild adventure…and some people were without power for 2-3 days. This of course became the hot topic on our morning show. We asked our listeners:…
Beauty Sleep is a Thing
When it comes to getting free publicity – you MUST talk to the media about stories that are already in the media. This week we learned Beauty sleep is real: BEAUTY SLEEP DOES EXIST: If you want to look your best you'll want to catch the most Z's possible. Researchers have discovered that just one…
AM/FM Radio still #1 in Cars!
IF you see people in their cars….think of that as attentive ears that are ready and eager to be educated and entertained by YOU! An Ipsos Study Reveals Continued Dominance Of AM/FM In Cars Over 9 In 10 Want How They Operate Their Car Radio to Remain Unchanged THE MOUTH, MARCH 2ND, 2015 –– A…
