I want to give you free Publicity – But…
Following up after you pitch the media is critical to your success on getting free publicity and interviews! This morning I was checking my messages to find an interview request from Matthew. The pitch was perfect and I thought my listeners would love it…but when he left his phone number, it broke up (…he called…
A Grumpy Visitor
This bear was in our cherry tree at 10:30am feasting to his hearts content! Stayed for an hour and growled when we tried to scare him off. What do you think…Is it a young Grizzly?
Being Great On-Air is what matters
Until the on air light comes on and the interview starts, we never really know how an interview is going to go. Often times a publicist creates a media release that is way better than the guest can deliver. Every once in awhile we hit a jackpot interview. It happened to us with Scot Ferrell.…
Who Cares?
The most important question you can ask yourself before pitching the media is WHO CARES. If the listeners won't really care about your topic, you can forget getting booked. Take a look how this media release fits the bill of a great pitch. It's timely (summer) Solves a Problem (Pet owners want their pets safe)…
Publicity from Aaron's Mom!
Aaron Broverman is a reporter with AOL Canada who emailed me and asked to do a story on "On Air Publicity". Of course I was thrilled to do the interview and Aaron was amazing. He asked great questions but he also possessed the most important quality a broadcaster should have…being a good listener. So how…
