Life is a big rollercoaster

We discussed this topic today on the Wayne and Jayne Radio show…I bet someone could build a great media release from it and get a ton of publicity… Here's the story: Scientists say that life is "all downhill" till 40 — and we're happiest at 74. The Daily Mail reported that a combination of fewer…

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Remake: We are the World

Being a child of the eighties I thought the new version of We are the World would be beyond terrible…but I have to admit, it's pretty good. Much better than I expected! What do you think? Like it or ?

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Radio Interviews can Build your List

Nothing makes me more proud than receiving an email from a client who shares with me their latest radio interview. Georgia Roulo is a woman on a mission to heal broken hearts. She just sent me this email… "Great news – I'll be interviewed by Rick Kogan on his Sunday morning show called The Sunday…

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Radio Myth Buster

A new research paper by the Council for Research Excellence dispels many myths about how people now listen to music. The study uses data from AC Nielsen to determine how adults use radio and other forms of audio. Among the myths debunked … • Myth #1: People Don't Listen to Radio Anymore. Broadcast radio by…

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Marketing with Traditional Radio

I might be biased as I do get paid from a radio company to host a syndicated morning show but I have to say traditional am and fm stations have to be in your marketing plans if you want to connect with new customers. In fact this morning on my show a commercial came on…

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