How You tube saved a late night TV show.
Traditional media meets new media and the result is powerful!…Today I saw a huge example of just that…with an amazing story about how the power of youtube helped Jimmy Kimmel. His late night ABC show has been renewed through 2010. Jimmy Kimmel Live! debuted in 2003 and has seen a recent surge in popularity following…
The right and the wrong way of doing interviews.
When doing a radio interview, you have 2 must follow rules. Entertain and Educate. When I say entertain, I don't mean that you have to be funny or comical but you need to speak with passion. Speak with the passion of a new parent talking about their new baby. Educate simple means tell us something…
The HOT media release of the week!
A media release is not an info sheet where you cram all kinds of information in it about you, your credentials and quotes from you. A media release should hook producers and make them call you and say they need to have you talk about your topic on the air. Check out this one that…
Easy Radio Publicity – Call in Talk Shows
Last week on my radio show, we got into a discussion on who has more anxiety, men or women. My co-host Jayne said women cause they have to carry the world and deal with men. I say it’s men but we just don’t talk about it. It was 3 hours of radio interaction with my…
The Guest who Blew Up the Phones
The gauge of a successful guest is if you light up the phones or not. Nothing excites me more than when the phones start ringing after an interview on my radio show. This is exactly what happened after Dr. Cindy Brown finished her interview on why men cheat. I know that listeners only catch a…
