How to Build Your Media Campaign
Well it's time for my family vacation. But before I head off, I have started a tradition of giving away a very cool bonus for my list of authors and entrepreneurs that can help them get f.r.ee media publicity. This year I have posted a class I have never shared except with the people who…
Be a resource to the media and you will get interviews
Yesterday 2 clients emailed me with success stories on getting f.r.ee publicity. Here are their notes see if you find the lessons I will share at the end of this post: Hi Wayne. I just wanted to tell you that I was just on Nat and Drew’s radio show in Vancouver BC. They brought up…
Let's show you off
Anyone who has a website knows how important it is to have audio and even video on it. BUT If you are like me, it's difficult to talk about your product without sounding like an infomercial…isn't it? I hate bragging about myself…maybe that's the humble Canadian in me. That all changes today. Let me do…
Wayne Kelly's Audio Newsletter
My latest audio newsletter is up and available. In it I explain why summer is a great time to get on the radio and I share some examples that small business can use to get pr. Listen to Wayne's newsletter click here Wayne Kelly
The Secret is in the Follow Up
Do not rely on email as your only tool for contacting the media. It is getting tougher and tougher to send email because of all the spam filters, so you really never know if it is actually making it through to your intended destination. Lynn missed her radio debut because she didn't follow up with…
