Wayne's calmed down
OK If you read the last post I wrote, you'd see I was upset. I'm happy to report a success update. Client X just sent me this latest update: "Hello Wayne: It looks like staying the course in that bad interview I had paid off. This is something you may want to share with your…
Wayne's pissed off
This has been bothering me for two days now and I have to get it off my chest! I have a client who was just beat up on the air by a shock jock…(or a cowardly piece of you know what – as I'll refer to him) It's not fair. If you ever get on…
Does format matter for your next radio interview?
What is going on in radio??? Typically when you attempt to book yourself radio interviews, you traditionally get the best response from talk radio right? WRONG! In this day and age, listeners are looking for more than all talk or all music. My clients are being booked on Country Radio, Hip Hop radio, and Alternative…
What's up for June
Piggybacking is the easiest way for you to get media attention. Here's this month's special topics. June is International Accordion Awareness Month, International Men’s Month, National Iced Tea Month, Potty Training Awareness Month, Candy Month and Turkey Lover's Month. Here's how you take your expertise and add it to the piggyback story: Candy Month —…
Another author BLEW it!
I will be completely honest with you…and it may hurt a bit but you have to know. Most radio shows hate interviewing authors. Why? Because many authors don’t understand they are more than the author of a book, they are an expert in their topic…who was so brilliant, they wrote the book. Today on my…
