Advertising VS Interviews for Free
Today I want to talk about the fine line of getting free advertising vs free interviews. You have to watch when you call the media and say you have an event going on and you would like to tell people about it. This is an ad. BUT if you were to call the media and…
Being Topical is radio gold
So what happens to your pet when they die? If you've ever lost a pet you know how devastating it can be. Gary Kurz, sent me a media release that is very timely. We had the pet food fiasco that killed many pets…so it's a great topic and Gary is a pro…he knows how to…
Get on the Radio Now
Interview opportunities are everywhere these days: Am, FM, Satellite, and Internet Radio; TV, newspapers, and Magazines; Podcasts, blogs and e-zines. While much of the world is focusing their PR campaigns online, the biggest and smartest marketers are using the old fashioned media. Why are you not using radio interviews to share your expertise? Are you…
Wayne Kelly's Mullett
Chris Kuchar does a killer afternoon drive show at my radio station and was creating the 75 Memorable Moments in Music and he made fall off my chair laughing with this "Music Moment" It's funny, but that's pretty much how it happened. My wife asked what I was going to do with my hair for…
May is…
If you are looking for piggyback ideas for the month of May, here are some ideas. May is Barbecue Month, Foot Health Month and Allergy Awareness Month. It's also: Luckiest People Month — the luckiest people are born in May! Yes, it's true… well, maybe. That's the word from researchers at the University of Hertfordshire…
