Another Piggy Back Success
Here is another example of a great media release that makes the media call. It's current, topical and real! Relationships aren't rocket science! Dr Jackie Black says what happened at NASA could happen in any job. It isn't so surprising really that Captain Lisa Marie Nowak, the NASA space shuttle astronaut, behaved in such a…
You're wearing WHAT???
I love it when people piggyback off national stories. According to Men's Health, 55% of women, think that men lack fashion sense and the way they dress needs major help. The magazine says that most of men spend less than 2 minutes picking out what they're going to wear. So how do you get radio…
PR is everywhere with The Secret
So you want to get on the radio right? This is how you do it. You've no doubt heard about the movie "The Secret". My friend Andy Wibbels has ranted about some of the things missing in the movie the Secret. He has created amazing buz from people who believe and just as much buz…
Media Opportunities are Everywhere
I just stepped into the office and the first thing on my list of to do's today is to write a blog. I often like writing about the success of my clients…this morning I found 2 more success stories in my inbox. Success #1 Hey Wayne…. Holy, I was driving the other day when the…
Piggyback this and Get Radio Publicity
If you have been following my work for even just a few short months you know that my favorite word is PIGGYBACK. This is where you take a national story and piggyback off of it so the media sees the relevance of your subject matter to the public. Every day, every month, and every week…
