What Radio Success Looks Like
I Have all my clients keep my up to date with their radio stories. Here is a happy note from Dr. Dan Strakal Hey Wayne, Following are links to clips from two radio interviews I scored in the last couple of weeks. These were for talk stations in Florida (WFLA-AM Newsradio 970 Arbitron ranked #19…
When the DJ calls – You are being auditioned
I was in the midst of my radio show this morning and I had to call an interview that was set up by someone else. So I called and confirmed that we were going live in 40 minutes. I was surprised by how bored she sounded by the whole thing. I felt like a telemarketer…
Use conflict to get booked
Lately I've seen a couple errors on the air that I think should be addressed. If you disagree with a statement or common belief, you can state that you are against the belief but not attack the person…unless it's Rush Limbaugh…what a moron! If you don't like Dr Phil, you can talk about modern talk…
Don't get Cocky!
The other day I talked about the importance of being confident while delivering your message to the media, make sure you don't get too confident and cross the line to becoming cocky. Nothing turns listeners off faster. Even Gene Simmons goes too far in his interviews and becomes very cocky and sometimes down right rude.…
Confidence Wins Listeners
I'm watching a Paul McCartney concert on TV and I am amazed at how great he is. He's confident. He doesn't need flash and gimmicks to entertain. He can sit with a piano and keep every person in a 60,000 seat arena hanging on every note. I bring him up as an example of what…
