Starting July 15th, The Amazing Race Canada is making its debut on CTV. I have been in contact with the PR team and looks like I will be interviewing the teams as they get eliminated from the race.
I thought that news alone was pretty groovy but this morning I had mail waiting for me. I opened it up and was blown away by the Amazing Race Publicity Team…and what they sent me.
It’ wasn’t just your ordinary PR KIT…this one stood out as one of the best ever.
A shout out to the peeps at CTV for a job well done! I can’t wait for this show to start and to be talking it up on my radio show!
What does this mean for you as you try to get publicity?
Think stunt! What is the craziest idea you can come up with to show the media that you will be an outstanding guest. Boring won’t cut it anymore. It’s time to take your PR efforts to new heights just like the CTV team.
Wayne
