I read a great story from Tracey McCormack this week that says:
To kick off the New Year with a bang-full of good news, Nielsen released a new report last week that basically said "radio, once again, is the nation's top reach medium."
Nielsen has a new "Comparable Metrics Report" that measures all media (TV, radio, connected TV devices, PCs, smart phones — you name it) on an apples to apples basis and compares their reach. Well, guess who wins that race? You guessed it….
The report states that "AM/FM Radio reached over 90% of all adults in a given week in 3rd Quarter 2015 — and that percentage is the highest of all media and is consistent across all demos!" TV was a close second with 85% of all adults and smart phones followed with a 74% reach. After that, there's a steep drop off for the remaining platforms.
Equally as fascinating is that radio's reach numbers were consistently the winner week over week and no other medium could make the same claim. This was no fluke. The data proved the same outcome in each week of the quarter.
Coupled with a recent study conducted by Google (yes, Google) which states that "using broadcast media (TV and radio specifically) greatly enhances search results" — radio should now be able to get its fair share of the advertising pie.
Especially when it comes to SMBs (small and medium-sized businesses), this information is an invaluable combination which will prove to those smaller advertisers that "radio + search" is the real winning combination to drive their sales.
Again this is by: Tracey McCormack
SO imagine if you could start becoming a resource to radio stations all over the country – what would that do for your business. Radio is fun and immediate! And a definite place to be focusing. Science and Google prove it!
Wayne
About Tracey:
Tracey McCormack is the Founder and CEO of McCormack Media Services, a modern media training consultancy. Visit McCormackMedia.net for more information.
https://www.linkedin.com/pulse/you-may-know-broadcast-radio-kicking-your-ass-tracey-mccormack
