If you want an easy way to get interviews this month…piggyback off the stories that are already on our radar. Here are some examples of things happening for August:
August is:
• Children's Eye Health and Safety month
• Golf month
• Get ready for Kindergarten month
Weekly Observances:
• Simplify Your Life Week 1-7
• National Resurrect Romance Week 5-11
• Exercise with your Child Week 6-12
• National Fraud Awareness Week 6-10
• National Safe at Home Week 27-31
And for those ready to grab the opportunities by the horns, here's how it's done:
National Underwear Day was Aug 5 – If you own a lingerie shop, drop by your favourite radio show with the latest and greatest underwear for the hosts. Everybody is talking about SAXX underwear so why not pre-plan with the producer when you can drop off some gifts to celebrate! (SAXX are men's underwear with a built-in hammock…and that's as descriptive as I'll get. HaHa!)
National Night Out was Aug 7 – Why not find the best cheap dates for cheapskates in your hometown…then call in to your favourite radio show and share your results.
Men's Grooming Day is Aug 17 – Do a survey on your FB or in your city and ask 100 women what they wish men would do a better job of grooming. Then create the top 5, and for the rest of the list…drive them to your website! You can get as graphic as you feel comfortable with this topic. If you want to get on the biggest rock show in town, you can talk men's grooming…ummm…down…there. See if you're still reading – you are shocked because you probably haven't seen this topic on a newsletter…but that's what radio wants: Something that makes our listeners say, "Wow. Did you hear about that survey on the Wayne Kelly show today!"
National Kiss and Make-up day is Aug 25 – Are you harbouring resentment? Don't! It's not good for your health…but how do you move on? Or you could do another survey and ask 100 women what pisses them off…what's the last thing their spouse did to piss them off. No Radio Show would turn you away for this interview!
***If you use any of these ideas and get Publicity – let me know and I'll feature you in my newsletter next week!***
