Despite what you may personally think – Celebrity matters. Look at all the TV shows focusing on it: Entertainment Tonight, Access Hollywood, E news, Showbiz Tonight, Extra, TMZ…they are all talking about the same thing-CELEBRITIES.
Why does this matter to you?
This could be the greatest advantage to YOU being booked on radio, instead of your competitor. Media loves to discuss Celebs…so if you ever see an angle from a celebrity that you can speak about…grab it with both hands and don't let go.
Here's an example:
(In case you didn't know):
Danny DeVito and Rhea Perlman recently separated after 30 years of marriage. The two tied the knot in 1982 and have three grown children. They met in 1970 and lived together for 11 years before walking down the aisle. A rep for the couple confirmed their split, but no reason was given.
So a topic for you (If you are a relationship expert) might be: Danny and Rhea split after 30 years…Learn the top 5 Relationship Killers you need to avoid after 25 years of marriage. (Media loves lists…it's a great easy interview.)
Radio would book you on a topic like this.
Here's where the real power comes into play – Create an instant download PDF of the Top 5 Relationship Killers. (Most times the interview won't be able to cover all five, so you get to say: "I've created an exclusive free gift available to anyone listening today. Go grab it at www. [Your Site] .com."
Two major things will have just happened for you.
1) Building your own celebrity brand by being on the radio, and 2) Building your list.
The key to making this happen is to make sure you are always thinking of ways to attach celebrity and pop culture to your topic. It just makes it sexier.
