With Valentines day coming up, this is a perfect time for you to get a ton of FREE publicity for your flower shop! BUT before you try to get this free publicity you have to come up with a topic that the listeners NEED to know!
If you call up a radio or TV station and say let's talk about flowers…they'll immediately ask you for thousands of dollars in advertising dollars.
Instead, it is very important for you to be the resource for any of these flower topics:
TOPIC #1:
Your lover just spent a gazillion $ on flowers – what's the best way to make them last or take care of them?
TOPIC #2:
Does Valentines have to be about expensive roses? Here's how to make your dollar stretch further!
TOPIC #3:
What do the different colors of roses mean? Imagine buying a different color and then sharing with your love why you picked it. Or maybe there is another flower with a deep meaning.
TOPIC #4:
How to know if you are getting flowers that are going to last.
IN about 60 seconds, I came up with 4 topics that you could easily get on the radio with tomorrow. Now, if the producer likes the segment idea, then you can offer giving away some flowers to a listener. And forget about promoting yourself…the media will do that for you. Just be a resource and teach us men what we need to know when buying flowers.
If you want more ideas, or want to create a media release or a strategy to make this happen – contact me in the contact section.
Wayne
