Publicity VS Advertising.
When you do something that media talks about and doesn't charge you…that's publicity. Look how these businesses are getting publicity today…
FREEBIES TO HELP EASE THE PAIN OF TAX DAY: In order to help ease the pain of Tax Day today, April 15th, when tax returns are due, a few restaurants and other retailers are offering freebies and discounts to customers.
Free:
• Starbucks — Free brewed coffee all day if you bring your own mug.
• Cinnabon — Two free bite-sized cupcakes from 6 p.m. to 8 p.m. at participating mall locations.
• MaggieMoo's — One free slice of ice cream pizza, which is ice cream with red frosting and white chocolate to look like sauce and cheese, from 3 p.m. to 7 p.m. at participating locations
• Hydromassage — Free massage from today through Sunday at participating locations.
Discounts:
• IHOP — Riffing on the tax deduction for kids, a free dinner for one child age 12 or younger with each adult meal bought from 4 p.m. to 10 p.m. all month long.
• P.F. Chang's — 15 percent off food purchases, excluding alcohol and happy hour food and beverages.
• McCormick & Schmick's — In a nod to the 1040 tax form, $10.40 dinner and drink specials in the bar. Bar guests also get a $10.40 gift certificate for a future visit.
Wayne Kelly
