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Today I was emailed a media release for Gene Simmons…yes the legend of Kiss, and Family Jewels on TV to be on my radio show.
Here's the media release hook that Gene used to get media:
Rock legend Gene Simmons isn't shy about his love of the ladies. He proudly boasts more than 4,800 sexual encounters in his lifetime.
So it would seem that Simmons is perfectly suited to document the 'world's oldest profession.' As he puts it, "In good times and in bad times ladies of the night will always do well."
Simmons says he doesn't use prostitutes himself, but finds the subject fascinating. So much so, that he researched and wrote a new book devoted to the traditionally taboo topic. Simmons is about to start filming Season IV of his A & E reality series Gene Simmons Family Jewels and is involved in numerous creative and business ventures.
The latest book is Ladies of the Night: A Historical and Personal Perspective on the World's Oldest Profession.
Contact: PR details were here.
What I find surprising is that Gene actually had to write this. I would have expected something simple like Gene's doing interviews call me…
But he didn't. The reason is, Gene knows what he wants to talk about and what he wants to promote. This media release puts you into the same mind frame as he is.
My advice for you is follow the leaders in your industry. Learn what they do to be successful and then you follow suit. If you don't have a full PR team working for you…then just watch what the experts are doing. Watch Gene and Learn. That's your PR tip of the day.
Wayne Kelly
To get the 6 steps to creating a successful PR campaign, go to: www.onairpr.com
