Tuesday Nov 22, Ted Koppel said goodbye to Nightline after 25 years on the air.
Nightline will change to a multi-topic format because it's "hard to keep people engaged with an interview that lasts 15 to 19 minutes," executive producer James Goldston says.
The new Anchors, Martin Bashir and Cynthia McFadden will be in New York; Terry Moran will be in Washington.
OK here comes the key point. How good of a story teller are you? Can you really drag out an interview for an hour? 30 minutes? How about your tele-class?
Life and attention spans have changed. We expect everything instantly. If a Major network with the best interviewers in the world can’t keep viewers entertained for 20 minutes…what hope do we have?
Practice your delivery with a tape recorder. Make your answers direct and to the point. Scrap the fluff and give value in every interview and Tele-class you give. Short interviews can be very powerful
Less is best…just make sure you deliver it with the energy of a George Lucas film!
Wayne Kelly
Founder On-Air Publicity
