Jessica Simpson was photographed with a copy of the book "How To Deal With People You Can't Stand" by Rink Brinkman. The book was very popular with coaches who have tried to bolster team spirit in the workplace.
IF you've read my blogs, e-book or been in my seminars, you know the importance of piggybacking off a story with your media release. In my eyes, it is the most important thing you can do to be relevant for the media.
So if you have anything to do with dealing with people you can't stand, use Jessica as a hook line and go for the CHR stations.
Happy Radio!
Wayne Kelly
