Vanilla is boring…and many topics being pitched for radio or TV these days are Vanilla. Vanilla doesn't make viewers or listeners hang around and listen to an interview. It doesn't get anyone talking….and as a radio host – that's the complete opposite to what we are looking for!
You have to add some sizzle to your topic.
Many years ago, I worked with Kim, a sex coach from Vancouver Island.
Kim did an amazing job of pitching ideas to Breakfast Television in Vancouver.
She became the sex coach of this morning TV show covering 4 million people in Vancouver.
Did her apprearances give her more credibility – you BET it did!
Watch and Learn!
